Fretara
AI-powered freight rate management for freight forwarders and logistics operators. Ingests carrier rate files in any format, automates quoting and invoice auditing, and protects your margins from buy rates to final invoice.
The full freight rate workflow
Fretara covers the entire lifecycle — from receiving carrier rate files to auditing the final invoice.
Ingest carrier rates
Upload rate files in PDF, Excel, or CSV. Fretara normalizes them automatically regardless of carrier format.
Generate quotes
AI calculates the correct sell rate and generates customer-ready quotes. The AI Sales Agent handles quote requests automatically.
Detect rate changes
When carriers update their rates, Fretara flags changes and alerts your team — so you never quote a stale rate.
Audit invoices
AI Invoice Audit compares carrier invoices against agreed rates and flags discrepancies — protecting your margins at the final step.
What it does
Rate Upload & Normalization
Ingest carrier rate sheets in PDF, Excel, and CSV formats — regardless of how each carrier formats them. Fretara normalizes the data into a consistent structure automatically, eliminating hours of manual data entry per rate update.
Automated Rate Calculation
Given the buy rate, margin rules, and surcharges, Fretara calculates the correct sell rate automatically. No more manual spreadsheet calculations, no more margin mistakes buried in formula errors.
Rate Change Detection
When a carrier updates their rates, Fretara detects the changes and alerts the team. Outdated rates are flagged immediately so your quotes always reflect current market prices — and your margins are never eroded by stale data.
Quote Generation
Generate customer-ready freight quotes from the normalized rate data. Fretara applies your margin rules, surcharges, and routing preferences to produce accurate quotes fast — whether for a single shipment or a rate request covering multiple lanes.
AI Sales Agent
The AI Sales Agent handles incoming rate requests automatically — reading the customer's enquiry, matching it to the available rates, and generating a quote response without requiring manual intervention for every request. Handles volume without headcount.
AI Invoice Audit
Compare carrier invoices against the agreed rates automatically. The AI Invoice Audit flags discrepancies — overcharges, incorrect surcharges, wrong lane rates — so your team can dispute them before payment, not after. Protects margins at the final step in the workflow.
Carrier file ingestion
Fretara accepts rate files in every format carriers typically send — no manual re-formatting required.
Works alongside your existing stack
Fretara is designed to fit into your existing workflow — not replace it. It integrates with CRM, TMS, and ERP systems via API, so your team keeps using the tools they already know while Fretara handles the rate management layer underneath. No rip-and-replace, no re-training your entire operation.
Who it's for
Freight Forwarders
Manage dozens of carrier rate files and quote customers accurately at scale — without a team of people re-entering numbers from PDFs.
Transport Operators
Keep buy rates and sell rates in sync as carrier prices change. Detect discrepancies in invoices before paying them.
3PL Providers
Handle complex multi-carrier, multi-lane rate structures with AI that normalizes the data and surfaces the right rate for each shipment.
Related reading: Freight rate management software: a guide →
Stop losing margin to manual rate management
Fretara automates the rate workflow from carrier file to customer invoice. Talk to us about your current process and how Fretara fits in.